Changing customer behavior, rising competitive pressures, emerging technologies and globalization are all forcing organizations to rethink how they serve their customers and do business. Consequently they must adopt more flexible business models, add new sales channels and interact with customers in new ways – all of which increase the complexity and demands of managing businesses successfully.
In order to be able to handle this complexity while at the same time lowering costs, improving customer service and increasing sales, different departments and subsidiaries often start implementing ad-hoc disparate IT solutions. These provide no single view of customers, products, inventories or marketing information, which is scattered across organizations and systems. Missing data, insufficient collaboration, duplications and uncoordinated activities lead to inefficient marketing and revenue losses. The organization struggles to manage their multiple business models, sales channels, customer interactions, transactions and processes.Additionally, their systems are often rigid, preventing customers from quickly delivering innovative features to gain competitive advantage.
Due to the open and extensible architecture of the SAP Hybris Commerce platform, customers are able to easily extend and customize the data model and the business logic to optimally fit their busness requirements. Furthermore, using popular technology standards, SAP Hybris enables you to shorten project ramp up times and accelerate project implementations, as there is no need for extensive training of your IT teams. The SAP Hybris Commerce offers single system for managing product content, commerce operations and channels on top of the SAP Hybris Platform. Thus helping retailers, manufacturers and others to create a unified and seamless cross channel experience for their customers – from online, to in-store, to mobile and beyond.
Relying on the SAP Hybris Platform, customers are able to support their businesses and easily integrate with their existing systems; they are able to improve functional productivity, reduce costs and increase revenues. Also they have a future-proof technical foundation for growth which helps them in gaining competitive advantage and delivering even more innovative capabilities.
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